This campaign aimed to educate the Roanoke community on the importance of properly disposing of medications to prevent misuse and environmental harm. I developed a cohesive visual approach across social media, billboards, and digital display ads, centering around a custom-designed dropbox character. This character served as a recognizable and engaging element, reinforcing the campaign’s message across all platforms. By encouraging residents to use local dropboxes, the campaign effectively promoted safe medication disposal and community well-being.