This comprehensive, year-long branding campaign positioned Raleigh Radiology as a patient-focused leader in medical imaging. I developed billboards, display ads, and printed materials to reinforce the new mission statement, “The focus is on you.” Throughout the year, the campaign spotlighted relevant medical imaging topics, such as breast cancer awareness, while also promoting newly built imaging centers and advanced imaging technology in the Raleigh Triangle area. By combining informative content with patient-centric messaging, the campaign strengthened Raleigh Radiology’s commitment to quality care and accessibility. This was a year long campaign where we advertised Raleigh Radiology's new mission statement "The focus is on you." Along with advertising new locations that had been built in the Raleigh Triangle area.