This awareness campaign was designed to discourage unsafe drug use, particularly among teens, by highlighting the lethal risks of fentanyl contamination. I created posters, banners, video content, and digital display ads that delivered a stark visual message: two nearly identical pills side by side—one safe, the other deadly. The campaign reinforced the critical question, “Why take the chance?” to emphasize that street drugs can be unpredictable and potentially fatal. While primarily aimed at teens, the message resonated with anyone engaging in risky drug use, encouraging them to think twice before taking an unknown substance.