For the past three years, I have led the creative direction and design for the Walk for Hope campaign, an annual event by the Foundation of Hope, a nonprofit dedicated to funding mental health research. This campaign utilized printed materials, billboards, digital ads, and social media content to increase awareness and encourage participation. I designed key elements, including a newsletter, billboards, social media ads, and digital display ads, which were complemented by video content.

With participation growing each year, the campaign helped drive record-breaking engagement, leading to the largest Walk for Hope event in 2024, with 3,900 walkers. Through a cohesive and engaging visual approach, the campaign successfully strengthened community involvement and support for mental health initiatives. This Campaign also one Gold in the Total Advertising Campaign Category at the 2025 Aster Awards.